Find the angle
We start with the audience's questions, objections and reasons to buy. From there we choose the idea the video needs to communicate.
ALPACA SERVICES / VIDEO CREATIVE
Creator-led ads that feel native to the feed.
The right person, the right message and a format that makes sense for your audience. We turn customer insights into creator-led video concepts made for paid social.
WHAT'S INCLUDED
From idea to assets with a purpose.
Every project starts with the audience and the message, then the right production plan.
- Creator matching for your audience and market
- Concepts, scripts and hook directions
- Briefing and filming coordination
- Editing and platform-ready variations
- Feedback-led creative iteration
THE APPROACH
How we make it work.
Match the creator
We select a creator for the audience, language, product and concept, not simply for a familiar face on camera.
Make it testable
The creator receives a clear brief. We coordinate filming, edit the assets and prepare meaningful variations, such as different hooks or ways into the same message.
THE DELIVERABLE
What you get.
Creator-led videos for paid social, from product demonstrations and everyday routines to direct-to-camera explanations and problem–solution stories. Formats and usage are confirmed in your project scope.
WHO IT'S FOR
Built around your next test.
For brands that need a regular flow of new video concepts across one or multiple markets without managing every creator and edit themselves.
Talk to us ↗GOOD TO KNOW
Questions, answered.
Do we choose the creators?
We propose creators based on your audience, market, language and creative concept, with the approval process agreed before production.
Can you create for more than one market?
Yes, we can match creators and adapt concepts for different languages and markets. The specific markets and production scope are agreed for each project.
Do you manage TikTok campaigns too?
We produce creative suitable for paid-social placements, including TikTok-style content where relevant. TikTok campaign management is not part of this service.
KEEP EXPLORING
Explore the other services.
ALPACA SERVICE
↗Performance creative
Research, concepts, production and iteration in one managed paid-social creative workflow. Built for brands that need more than another batch of ads.
ALPACA SERVICE
↗Static ads
Static paid-social ads that give every test a clear message. We combine customer insight, direct-response thinking and design that makes the point quickly.
LET'S BUILD WHAT'S NEXT